Cognex is seeking a highly technical Marketing Analyst to join their Marketing Operations team. This role is crucial for developing, implementing, and continually innovating an effective AI strategy within marketing and managing our technology stack.
Requirements
- Develop and execute an AI strategy for marketing to leverage AI/ML for experimentation, innovation, efficiency, automation, and performance.
- Manage, analyze and optimize the Martech stack, including Salesforce Marketing Cloud Account Engagement (Pardot), Knak, ZoomInfo, TransPerfect, Vonage, HVS, and Qualified.
- Analyze data and translate into actionable insights for lead to revenue optimization and planning.
Benefits
- Comprehensive benefits package, including health, dental, and vision insurance
- 401(k) retirement plan with company matching
- Employer-paid disability, family leave, and life insurance
- Paid time off (including holidays)
- Optional voluntary benefits
- Recognition and wellness programs