Performance Marketing Senior Specialist
Coins.phTaguig, Philippines
Posted September 23, 2025
Full Time
About the Company
Coins.ph is a leading crypto brand in the Philippines, offering easy access to Web3 and digital assets through its user-friendly mobile app. With over 16 million users, Coins.ph provides financial services including cryptocurrency trading, money transfer, and remittances, positioning itself as a trusted player in blockchain technology and emerging markets. The company is dedicated to fostering an open financial system and seeks passionate professionals to drive innovation and growth.
Job Description
Coins is seeking a Performance Marketing Senior Specialist to join their growing team. The role involves monitoring and analyzing marketing campaigns across various channels, developing analytics roadmaps, and providing data-driven insights to optimize ROI. The successful candidate will collaborate with marketing and media teams to define KPIs, and ensure accurate data tracking.
Requirements
- Monitor and analyze performance marketing campaigns across channels.
- Develop and execute analytics roadmap.
- Set up and manage tracking systems (Google Analytics, Google Tag Manager, etc.).
- Provide regular reporting and optimize for ROI.
- Collaborate with marketing and media teams on campaign goals.
- Create dashboards and visualizations to communicate performance.
- Identify opportunities for A/B testing.
- Ensure data accuracy and attention to detail.
