Senior Digital Marketing Manager

The Senior Digital Marketing Manager plays a key role in planning, executing, and optimizing ConnectWise’s paid media initiatives, driving brand awareness, engagement, and pipeline growth.

Requirements

• Partners with the Team Lead of Digital Marketing and paid media agency to execute full-funnel strategies across Connected TV (CTV), YouTube, programmatic and direct display, review sites, and paid social.
• Supports paid search initiatives as needed, collaborating with internal stakeholders and the agency to ensure alignment with broader marketing goals.
• Reviews and interprets campaign performance data to identify insights, implement optimizations, and recommend strategies that drive reach, engagement, and conversion metrics.
• Manages the development and execution of paid media campaigns, ensuring accuracy, timeliness, and alignment with overall marketing objectives.
• Collaborates with operations and web teams to ensure accurate attribution, conversion tracking, and conversion rate optimization (CRO) across campaigns.