Manager, Product Marketing

As a Product Marketing Manager for our Aurora suite of solutions, you will drive go-to-market strategies for legal technology and eDiscovery markets, developing compelling messaging and positioning while collaborating with cross-functional teams to execute marketing initiatives that accelerate growth.

Requirements

• Develop compelling, persona-based messaging and supporting materials
• Collaborate with demand generation, content, and brand teams on comprehensive marketing plans
• Work closely with product marketing, product management, commercial readiness, and sales teams to execute go-to-market initiatives and tactics
• Analyze sales and marketing data using modern analytics tools to make recommendations for market segmentation and targeting
• Map buyer journeys and develop targeted content aligned to each stage of the customer lifecycle
• Create sales enablement materials including presentations, case studies, ROI calculators, playbooks, and objection-handling content