Brand Marketing Manager
CooperCompaniesNew York, United States
Posted October 20, 2025
Full Time
About the Company
CooperCompanies (Nasdaq: COO) is a global medical device leader with two business units: CooperVision, which specializes in contact lenses; and CooperSurgical, focused on fertility and women's healthcare. The company operates in over 130 countries, impacting fifty million lives annually through innovative products like IVF devices and vision correction solutions. Known for its dedication to innovation, health and wellness, and community support, CooperCompanies is recognized as a U.S. Great Place to Work and is committed to meeting evolving healthcare needs.
Job Description
CooperVision, a division of CooperCompanies, is seeking a Brand Marketing Manager to lead the development and execution of brand strategies, drive growth and customer loyalty. The role involves owning brand positioning, integrated marketing campaigns, competitive analysis, and budget management, with the goal of ensuring brand excellence. The Marketing Manager will act as a central point of contact between cross-functional teams and agencies.
Requirements
- Own the brand’s positioning, value proposition and portfolio strategy.
- Lead the development of annual brand plans.
- Monitor brand health metrics and business KPIs.
- Collaborate with R&D, professional affairs, medical affairs, legal, supply chain, finance and sales leadership.
- Lead budget management and marketing spend efficiency.
