Digital Media Strategist (Orlando Radio)

The Digital Media Strategist will work with CMG sales team members to grow digital revenue by accompanying the sales team in the field or virtually to conduct customer needs analysis and present client facing solutions. The role requires understanding all CMG Local Solutions digital product offerings and leveraging them to meet the client's strategic objectives. Proficiency and expertise are required in digital advertising products; targeted display, digital video (OTT, streaming, long-form, and short-form), digital audio, sponsorships & premium advertising units, SEM, SEO/CRO, website development, paid social, and lead generation.

Requirements

• Attending client needs assessment meetings with sales team to uncover client’s goals
• Build strategic recommendations and proposals that align with clients’ goals
• Present digital recommendations and strategies with our local market sales team to clients
• Meet regularly with our local market sales team and management to identify and pursue most opportunistic growth accounts, prospects, and opportunities
• Complete appropriate insertion order details for all digital campaigns that are sold
• Partner with CMG Local Solutions campaign operations team members to monitor performance of campaigns, identify upsell opportunities, and make assessments
• Consult and educate Account Executives and clients on the ever-changing digital media environment and on CMG Local Solutions’ suite of digital marketing products
• Collaborate regularly with CMG Local Solutions team members, including sales & marketing, product marketing, campaign operations, performance management, and digital marketing analysts

Benefits

• Paid Time Off
• 401k Matching
• Retirement Plan