Web Product Manager, B2B Business Professional
Crawford GroupSan Francisco, California, United States • San Jose, California, United States
Posted November 24, 2025
Contract / Temporary
About the Company
Crawford Group is a full‑service marketing and events agency that delivers end‑to‑end strategy, planning, and execution across the entire marketing lifecycle. Their core focus areas include event management, digital marketing, content strategy, and MarTech optimization, with expertise in platforms such as Rainfocus and Adobe Workfront. By embedding agile, on‑demand teams directly into client organizations, Crawford provides scalable, high‑impact solutions that accelerate campaign delivery and improve collaboration. Their proven workflows and deep knowledge in ABM, social media, and creative services enable leading brands to move faster and achieve measurable results, distinguishing Crawford as a partner that scales smarter rather than harder.
Job Description
Crawford Group is seeking a Web Product Manager to drive the future direction and strategy for driving acquisition and engagement for Business Professional B2B Customer groups. The successful candidate will work closely with cross-functional teams to deliver product releases, optimize the site, and ensure business goals are met.
Requirements
- Use data, customer insights, and industry benchmarking to find opportunities to build innovative capabilities and compelling user experiences.
- Collaborate with Design, Engineering, Sales, Product, Legal, and Customer Support to rapidly conceptualize, prototype, market validate and launch new product ideas and innovations.
- Define measurable goals and metrics, set priorities, and run a backlog of features and functionality; work with engineering, design, and QA to meet those requirements.
- Build and prioritize a 6–12-month roadmap and determine the best implementation method and schedule.
- Design and conduct product discovery and optimization experiments using quantitative (A/B tests) and qualitative techniques.
- Identify, prioritize and drive resolution for project issues.
- Assess and report on the results of initiatives against key performance indicator targets.
- Thorough understanding of business and product strategy to present and influence decision-making of concepts, business rationale and key findings to partners and senior leaders.
- Engage with regional sales and product marketing around Go-To-Market plans.
Benefits
- Paid time off
- 401k matching