Digital Marketing Specialist - Paid Search & Shopping (NAM)

The Digital Marketing Specialist- Paid Search & Shopping (NAM) will be responsible for running our paid search & shopping strategy and regional execution plans for the North America digital business. This position will support our accelerating growth through campaign planning & testing, product feed management, and conceptualising new ways to reach meaningful consumer segments.

Requirements

• Plan, implement, and optimize paid search and shopping/Pmax campaigns on various platforms (Google, Microsoft) for the United States and Canada.
• Conduct keyword research, audience targeting, and bid strategy development.
• Report on paid search & shopping marketing results to wider team and regional partners.
• Manage and optimize product feeds with our feed partners.
• Set up and monitor new campaigns, A/B tests, and campaign setting optimizations.
• Collaborate with other paid search & shopping team members to understand optimal strategies for performance.
• Handle budgets across campaigns to maximize efficiency and profitability.
• Stay informed on upcoming trends and platform changes like new ad formats or new campaign types.

Benefits

• Medical, dental, and vision coverage
• Life and AD&D
• Short and long-term disability coverage
• Paid time off
• Employee assistance
• Participation in a 401k program that includes company match