Senior Marketing Manager - South Korea
CrunchyrollSeoul, South Korea
Posted October 17, 2025
Full Time
About the Company
Crunchyroll is a global anime streaming platform offering a vast library of anime content across various formats including streaming, theatrical releases, merchandise, games, news, events, and music. Headquartered in the U.S., Crunchyroll is an independently operated joint venture between Sony Pictures Entertainment and Aniplex of Japan, ensuring authenticity while scaling globally. The company celebrates anime culture through immersive experiences and champions the passion for anime as more than just entertainment.
Job Description
Crunchyroll is seeking a Senior Marketing Manager to drive business growth in South Korea. This role involves leading title launches, brand initiatives, and coordinating with global LOB teams supporting South Korea programs. The manager will manage daily marketing operations and lead campaigns with an emphasis on data-driven strategy and execution, alongside creative campaigns and localization efforts. The position is remote based in South Korea.
Requirements
- 8+ years of experience in marketing campaign management (budgeting, planning, execution, reporting).
- Experience leading end-to-end campaigns with a data-driven, test-and-learn approach.
- Expertise in tailoring activations for specific audiences and goals.
- Experience managing multi-faceted programs progressing within various timelines.
- Experience with Media/OTT/Anime landscape, Korean pop culture, and an understanding of multicultural communities.
- Proficiency in Creative Asset Management systems and Google Workspace.
- Fluency in written and spoken English, knowledge of Korean.
Benefits
- Competitive salary
- Opportunity for growth
- Collaborative work environment