Manager, Shopper Marketing - Wholesale
CuraleafNew York, New York, United States
Posted November 21, 2025
100000 - 110000 USD year
About the Company
Curaleaf is a leading international provider of consumer products in cannabis with a mission to enhance lives by cultivating, sharing, and celebrating the power of the plant.
Job Description
Join Curaleaf, a high-growth cannabis company, as a Manager, Shopper Marketing - Wholesale. Oversees in-store execution across all Curaleaf retail locations, translating shopper and customer insights into high-impact programs that drive commercial performance.
Requirements
- Leads with a ‘Channel-First’ Mindset
- Develops POS-driven strategies that flex with evolving retail and regulatory dynamics
- Distills complex initiatives into the ‘three most important’ takeaways for field teams and Curaleaf wholesale customers—ensuring clarity and recall across channels and regions
- Exhibits Strong Business & Marketing Acumen
- Understands the commercial and brand impact of decisions at both state and channel levels
- Aligns promotional calendars with broader business goals to drive performance and relevance across third party wholesale outlets
- Proactive Communicator (Oral & Written)
- Communicates clearly across diverse audiences—internal teams, external stakeholders, and wholesale partners
- Maintains tight alignment between brand, field sales, and in-store execution. Builds and delivers compelling sales presentations and proactively addresses objections and channel barriers to ensure ‘best in class’ brand storytelling at the POS
- Analytically Savvy
- Uses data and consumer insights to guide decision-making
- Evaluates trade program performance and identifies growth opportunities with actionable strategies
- Prioritizes outlets and activations with precision, ensuring cross-functional alignment and resource focus
- Adept at Building Creative, Proactive Solutions
- Continuously seeks process and executional improvements while safeguarding brand integrity
- Brings wholesale partners along the journey—communicating progress, timelines, and field feedback with transparency and urgency
Benefits
- Career Growth Opportunities
- Competitive Pay and Benefits
- Generous PTO and Parental Leave
- 401(K) Retirement Plan
- Life/ Disability Insurance
- Community Involvement
- Referral Bonuses and Product Discounts