Diageo is seeking a Brand Educator to engage consumers and educate them on Diageo brands at events. The successful candidate will have strong brand knowledge and be able to humanize the brands, build trust with consumers, and provide a unique sampling experience.
Requirements
- Actively engage and educate consumers at the point of experience, purchase and consumption
- Humanize the brands and build trust of consumers through education
- Lead consumers through a sampling journey of featured product(s)
- Regularly complete digital training for market brand and programs
- Adapt to tech platforms to receive and input information necessary to represent the Diageo brands
- Arrive to events on time, in appropriate attire as specified by market team, and be prepared to execute promotions as outlined in program standards
- Distribute Diageo premiums to consumers
- Follow Responsible Server Guidelines and report Guideline violations
- Pre-merchandise accounts with Diageo point-of-sale (POS)
- Pay for bar spend or product via company issued debit card
- Pick up or accept delivery of promotional materials from Event Team
- Ensure proper care and return of company property (i.e. – uniforms, event materials)
- Complete post-event recap (ERF) in MKTG reporting website
- Take digital event photos and contribute to markets social media account
- Understand how Diageo brand differs from competitors and report on competitive activity in market
- Maintain appropriate appearance for consumer engagement
- Follow company policy and procedures
