Senior SEO Executive

The purpose of this role is to implement and execute SEO initiatives to maintain, develop and exceed client performance targets. A Senior SEO/GEO Specialist drives end-to-end organic visibility across search engines and generative AI platforms by leading advanced keyword strategy, technical optimization, content direction, and LLM-based visibility improvements.

Requirements

• 4–7 years of hands-on experience in SEO, with exposure to Generative Engine Optimization (GEO) or AI-driven search visibility.
• Strong expertise in keyword research, intent modeling, competitive analysis, and content optimization.
• Solid technical SEO knowledge, including crawling, indexing, site architecture, structured data, Core Web Vitals, and technical audits.
• Familiarity with generative AI platforms and concepts such as LLM persona testing, prompt optimization, and generative answer ranking.
• Proficiency with SEO tools such as Google Search Console, GA4, Screaming Frog, Ahrefs, SEMrush, and basic BI dashboards.
• Ability to analyze complex datasets and translate insights into clear, actionable SEO/GEO strategies.
• Strong understanding of E-E-A-T principles and how they influence organic visibility across both traditional and AI-driven search environments.
• Experience collaborating with product, content, engineering, data, UX, or media teams to deliver integrated organic growth initiatives.
• Excellent communication skills with the ability to simplify technical concepts for non-technical stakeholders.
• Curious, adaptable, and proactive, with a passion for emerging search behaviours, AI interfaces, and multimodal discovery.