Freelance Social Media Strategist

Hire Digital is hiring a Freelance Social Media Strategist to lead the client's Instagram channel and expand its presence on LinkedIn and YouTube. The role involves organic growth, content creation, community engagement, and performance analysis. The ideal candidate will be experienced in growing and managing Instagram accounts for consumer brands.

Requirements

• Proven experience growing and managing Instagram accounts for consumer brands (ideally lifestyle, healthtech, or safety-focused).
• Strong creative skills: content ideation, visual storytelling, and copywriting tailored to the platform and audience.
• Familiarity with UK (primary) and US (secondary) social media landscapes, including cultural tone and trends.
• Solid grasp of analytics, performance metrics, and growth tactics.
• Preferably with experience withpaid social campaigns.