We are seeking a Marketing Automation Specialist to support APAC marketing operations. The role involves managing and optimizing Marketo and Salesforce workflows, building lead lifecycle processes, and ensuring data accuracy. Collaboration with regional marketing teams is key.
Requirements
- Manage and optimize Marketo and Salesforce workflows.
- Build, monitor, and improve lead lifecycle processes (MQL to SQL pipeline conversion).
- Collaborate with regional marketing teams.
- Develop dashboards and reports to track campaign performance.
- Ensure data accuracy, governance, and compliance.
- Support integration of marketing automation tools with CRM.