We are seeking a visionary and results-driven Brand & Digital Marketing Director to lead our brand strategy and digital marketing initiatives. This role is responsible for shaping brand identity, driving digital engagement, and delivering measurable growth across all digital channels.
Requirements
- Develop and articulate a compelling brand vision that aligns with the company’s mission, values, and long-term strategic goals.
- Lead brand architecture and positioning efforts to ensure clarity and differentiation in the market.
- Oversee the creation and evolution of brand guidelines, ensuring consistency across all internal and external communications.
- Conduct regular brand health assessments using customer insights, market trends, and competitive analysis to inform strategic decisions.
- Create marketing and brand plans, tools and collateral for multiple products or portfolio.
- Design and execute comprehensive digital marketing strategies that drive awareness, engagement, and conversion across all digital platforms.
- Manage and optimize performance marketing campaigns (PPC, display, retargeting, affiliate) to maximize ROI and customer acquisition.
- Oversee content strategy and development for web, social media, email, and other digital channels, ensuring alignment with brand voice and audience needs.
- Lead SEO/SEM initiatives to improve organic visibility and search rankings.
- Implement and manage marketing automation tools and CRM systems to streamline campaign execution and lead nurturing.
- Define a primary set of digital key performance indicators (KPIs); develop and manage a dashboard reflecting progress toward each KPI.
- Monitor KPIs across all digital channels, using analytics tools to track performance and identify opportunities for improvement.
- Translate data insights into actionable strategies that enhance customer experience and drive business growth.
- Develop dashboards and reporting frameworks for executive leadership to assess marketing impact and ROI.
- Build, lead, and mentor a multidisciplinary marketing team, fostering a culture of creativity, accountability, and continuous learning.
- Collaborate closely with Sales, Product, and Customer Experience teams to ensure alignment on go-to-market strategies and customer journey optimization.
- Manage relationships with creative agencies, media partners, and technology vendors to ensure high-quality execution and innovation.
- Stay ahead of emerging digital trends, technologies, and consumer behaviors to keep the brand relevant and competitive.
- Pilot new marketing channels and tools, evaluating their potential to scale and contribute to business objectives.
- Champion a test-and-learn approach to campaign development, encouraging experimentation and agility.
- Partner closely with key thought leaders to anticipate the future market environment, changes in economic climate, the onset of new competitors including substitutes and adjacent players and to predict/drive future needs for current and future customers.
- Collect and interpret voice of customer (VOC) in order to define market requirements and independently design market research and intelligence strategies for a group of complex products within a portfolio.
- Develop and plan larger and more complex marketing programs and activities with accountability for successful completion of all project deliverables.
- Create, communicate and execute global market strategies and actionable market plans to advance the business and generate value within a portfolio across a group of multiple complex products.
- Identify and evaluate more complex marketing process improvements and/or course correction/alignment opportunities.
- Provide direction and guidance to project teams to execute larger marketing projects, initiatives and/or programs.
Benefits
- Competitive salaries
- Performance-based incentives
- Wide variety of benefits programs to address the diverse individual needs of our employees and their families
