Marketing Automation Manager (m/w/d)

FINVIA is seeking a Marketing Automation Manager to shape customer journeys from initial contact to investment decision. The role involves conceiving, implementing, and evaluating email communication using Salesforce Pardot/Marketing Cloud Account Engagement, along with supporting growth through operational and strategic marketing tasks. The company is rethinking wealth management by combining personal advice with state-of-the-art technology, offering holistic advice and managing assets of 7 billion euros.

Requirements

• Successfully completed education in marketing, IT, communication or a degree in digital marketing, business informatics, media, business administration with a focus on marketing, etc.
• Confident handling of marketing automation systems, ideally Marketing Cloud Account Engagement (formerly Pardot) and the Salesforce Sales Cloud CRM system.
• Several years of experience in the conception, implementation, and evaluation of digital marketing automation campaigns.
• Ideally experience with HTML and CSS.
• A very good understanding of customer journeys, lead management, and lead nurturing.
• Interest and basic understanding of investment and capital market topics.

Benefits

• Responsible and varied activity with a high degree of design freedom
• Open and friendly atmosphere, flat hierarchy
• Versatile insights into other departments of the Family Office
• Participation in the development of processes and services in a rapidly growing digital company
• Flexible working hours and possibility of homeoffice
• 30 days of vacation
• Up to 40 “workation” days per year abroad in Europe
• Accident insurance
• Personal and professional development opportunities