Vice President of Marketing

Fitt Talent Partners is hiring a Vice President of Marketing for a venture-backed healthtech company. The VP will lead the marketing team, own brand and growth strategy, and drive go-to-market initiatives across DTC and B2B channels.

Requirements

• 10–15+ years in marketing leadership roles, ideally across healthtech, medtech, or high-engagement wellness.
• Experience launching regulated medical devices or premium health hardware in consumer channels.
• Proven track record growing DTC businesses — including performance marketing, retention, subscriptions, and LTV optimization.
• Strong grasp of health claims, compliance, and working with clinical + regulatory teams.
• Sharp storytelling instincts and ability to turn complex science into clear narratives for diverse audiences.
• A data-driven, experiment-minded approach to growth.
• High standards, high integrity, and a mission-driven mindset focused on improving lives.