Brand Specialist

We are seeking a dynamic and strategic Brand Specialist to join our marketing team. In this role, you will be responsible for creating and executing brand marketing plans across multiple markets.

Requirements

• Develop and execute marketing plans for assigned brands and markets.
• Support the Marketing Manager and Commercial teams in achieving brand and business objectives related to volume, sales, profitability, market share, and household penetration KPIs.
• Lead and coordinate innovation projects as Project Leader, working with cross-functional teams (R&D, Supply Chain, Procurement, Finance, Trade Marketing, Sales, and Regional Marketing).
• Manage the flow of presentations and approvals within regional and global forums, including business cases, concept development, and product innovation.
• Coordinate brand, media, PR, and activation agencies to deliver and monitor media strategies, creative campaigns, and ATL/BTL activations.
• Maintain close collaboration with commercial teams in key markets such as Puerto Rico, Dominican Republic, Trinidad & Tobago, Guatemala, Panama, and El Salvador.
• Analyze market research, internal reports, and field data to develop consumer insights and propose corrective or action plans.
• Support the development and execution of the 3-year innovation roadmap.

Benefits

• Generous Paid Time Off
• 401k Matching
• Retirement Plan
• Visa Sponsorship
• Four Day Work Week
• Generous Parental Leave
• Tuition Reimbursement
• Relocation Assistance