Available Position (Company name withheld)

Digital Marketing Manager position available for a full-time role in Boston, MA. The ideal candidate will have a strong grasp of digital marketing tools and strategies, with experience in leading integrated digital marketing campaigns. The role involves planning and executing digital marketing campaigns across all digital channels, measuring and reporting performance, and collaborating with internal teams to create landing pages and optimize user experience.

Requirements

• BS/MS degree in marketing or a related field
• Proven working experience in digital marketing
• Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media and/or display advertising campaigns
• Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform and motivate
• Experience in optimizing landing pages and user funnels
• Experience with A/B and multivariate experiments
• Solid knowledge of website analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends)
• Working knowledge of ad serving tools (e.g., DART, Atlas)
• Experience in setting up and optimizing Google Adwords campaigns
• Working knowledge of HTML, CSS, and JavaScript development and constraints
• Strong analytical skills and data-driven thinking
• Up-to-date with the latest trends and best practices in online marketing and measurement

Benefits

• Experience working in the digital marketing field
• Opportunity to develop and implement digital marketing campaigns
• Collaboration with internal teams and external vendors