CRM & Lifecycle Marketing Specialist
FreedxPerímetro Urbano Armenia, Quindío, Colombia
Posted October 28, 2025
Full Time
About the Company
Freedx is a newly established cryptocurrency exchange dedicated to delivering a seamless, secure, and innovative trading experience.
Job Description
Freedx is seeking a CRM & Lifecycle Marketing Specialist to own user retention, engagement, and reactivation across their communication channels. This strategic role involves managing CleverTap campaigns, designing email and push journeys, and segmenting users to deliver personalized experiences. The ideal candidate will be passionate about data-driven lifecycle marketing and customer engagement, with a focus on collaboration with product and data teams.
Requirements
- 3–5 years of experience in CRM, lifecycle, or retention marketing
- Proven experience with CRM and marketing automation platforms (CleverTap, Braze, HubSpot, or similar)
- Strong understanding of audience segmentation, behavioral targeting, and funnel analytics
- Excellent written communication skills and attention to detail
- Analytical mindset with experience using data to iterate and optimize lifecycle campaigns
- Comfort working cross-functionally with product, data, and creative teams
Benefits
- Remote-first flexibility
- Flexible payment options
- High-impact environment
- Collaboration with experienced leaders
- Competitive compensation
- Performance-based incentives
