Marketing Data Analyst

Freelance Latin America is seeking a Marketing Data Analyst to develop performance dashboards, analyze campaign effectiveness, and uncover audience insights. This role involves cross-functional collaboration with marketing, product, and commercial teams to measure engagement across digital channels. The ideal candidate will build and maintain dashboards and reports and leverage Salesforce Data Cloud and Marketing Cloud to segment audiences.

Requirements

• 3+ years in a marketing analytics, business intelligence, or similar data role
• Proficiency with marketing analytics tools (e.g., Google Analytics, Looker Studio, Tableau, Power BI)
• Google Analytics certification (GA4 preferred)
• Experience with Salesforce Data Cloud, Salesforce Marketing Cloud, and segmentation/audience tools
• Strong understanding of web, email, and campaign KPIs and attribution models
• Ability to translate complex data into clear, actionable insights
• Excellent communication and storytelling skills using data

Benefits

• Competitive pay
• Birthday and work anniversary celebrations
• Weekly recreation dynamics
• Alliances with many brands