Performance Marketing Manager (Amazon Lead)
FridaMiami, Florida, United States
Posted May 29, 2025
Full Time
About the Company
Frida is more than a brand built to support parents. We get parents. We know all about the often unbelievable realities of parenthood, because we’ve been in the trenches. Over the last 9 years, we’ve dedicated ourselves to developing the tools (and sometimes the tips, too) that help simplify parenting - and it all started with snot. Since the launch of our cult-favorite NoseFrida, The SnotSucker, we’ve innovated and launched over 100 products that provide quick and easy solutions to age-old parenting problems. We also launched Frida Mom in 2019, with products to help women with the transition through the fourth trimester into motherhood. Today, Frida holds over a 70% share of its main category, and our products can be found in over 50+ countries and in over 40,000 stores throughout the US - in every retail channel from mass-market, grocery, chain drug, and specialty stores. For 7 years, we’ve had parents’ backs as they navigate the parts of parenthood you don’t usually see on the ’gram with honest and raw messaging to provide the answers to questions they didn’t even know they had. And, we’re just getting started.
Job Description
Frida is a platform supporting parents, offering solutions to common parenting challenges. They are experiencing rapid growth, seeking a Performance Marketing Manager to lead Amazon advertising media strategy and execution. The role involves leading all media planning, execution, and performance analytics, collaborating with agencies, and identifying growth opportunities for their Amazon marketing channels. This position contributes significantly to unlocking new levels of performance in the fast-growing Amazon advertising business.
Requirements
- 3-5 years of experience managing Amazon Advertising products
- Proven ability to translate campaign objectives into channel-level strategies
- Experience developing reporting frameworks and SQL
- Understanding of the media ecosystem and performance-driven programs
- Strong analytical skills
- Highly organized and self-motivated
Benefits
- Comprehensive medical, vision, and dental plans
- Employer paid life insurance
- Supplemental insurance options
- FSA & HSA
- 401k matching
- Generous paid time off
- Flexible paid pregnancy and parental leave
- Wellness programming
- Dog-friendly office
- Learning & development opportunities
- Company-wide events and outings
- Employee product discounts
- EEO
