Senior Manager / Manager, TV Product Manager

Genmab is focused on developing innovative antibody medicines that improve patients' lives. We're looking for a Senior Manager/Manager, TV Product Manager to join our team in Tokyo. The successful candidate will be responsible for executing and validating marketing tactics, developing a comprehensive market assessment, and facilitating brand teams and task forces.

Requirements

• Execution and validation of marketing tactics and field operations
• Development and monitoring of brand KPIs
• Planning and execution of in-house and co-sponsored congress events
• Determination of direction and planning for materials creation
• Validation of strategies and tactics through data analysis
• Collaboration with the training group to set goals to improve MRs' understanding of strategy and knowledge level
• Development of a comprehensive market assessment and commercial strategy for the therapeutic area(s) in Japan
• Plan the commercialization process by working with global and Japanese cross-functional stakeholders
• Development and/or re-evaluation of a commercial brand plan
• Conduct regular market assessments by setting primary/secondary market research objectives
• Lead the development of KOL engagement and congress strategies
• Facilitation of brand teams and task forces
• Partner closely with key cross-functional leads to achieve optimal brand management