Senior Director, CRM and Digital Engagement
Girl Scouts of the USANew York, New York, United States
Posted February 3, 2026
109000 - 180000 USD
Full Time
About the Company
Girl Scouts of the USA is a mission-driven organization that champions girls as they explore their worlds, try new things, and develop courage, confidence, and character to make the world a better place.
Job Description
The Senior Director, CRM and Digital Engagement will lead the strategy and execution of CRM, digital marketing, and customer engagement programs to drive customer acquisition, retention, and lifetime value for Girl Scout Merchandise (GSM).
Requirements
- Extensive digital marketing and CRM leadership experience (10+ years)
- Deep expertise in CRM strategy and marketing automation
- Strong understanding of digital funnel optimization and data-driven decision-making
- Proven success collaborating across creative, merchandising, and technology teams
- Demonstrated leadership ability (7+ years people management experience)
- Exceptional communication and project management skills
- Financial and strategic acumen
Benefits
- Paid Time Off
- Medical and Behavioral Health Coverage
- Dental and vision coverage
- Health Savings Accounts (HSAs) and Flexible Spending Accounts (FSAs)
- Company-paid life insurance
- Flexible work arrangements
- 12 weeks of paid parental leave
- 401(K) with company match
- Sick leave
- Short- and Long-Term Disability for salary continuation
- Health and Wellness Classes and Activities throughout the year
