Principal Product Marketing Manager

GoFundMe is seeking a Principal Product Marketing Manager to lead high-impact consumer-facing product initiatives. This individual will be responsible for strategic go-to-market strategies, building audience segments, and translating business objectives into marketing campaigns. They will collaborate with various teams to drive product adoption, engagement, and growth, operating with independence and a bias toward action. The role requires 8-12 years of experience in product marketing, ownership of impactful launches, and strong storytelling abilities.

Requirements

• 8-12+ years of experience in Product Marketing
• Strong track record of independently owning high-impact product launches
• Exceptional ability to synthesize ambiguity into actionable strategy
• Mastery of product storytelling and positioning
• Consumer-obsessed mindset
• Excellent project management, communication, and stakeholder engagement skills
• Familiarity with tools such as Figma, ClickUp, Amplitude, and Slack
• Deep understanding of behavioral and performance data and UX
• A strong commitment to diversity, equity, and inclusion
• Commitment to the core values of the company

Benefits

• Competitive pay
• Comprehensive healthcare benefits
• Financial assistance for hybrid work and family planning
• Flexible time-off policies
• Mental health and wellness resources
• Learning and development programs
• Recognition programs
• Volunteer opportunities
• Employee Resource Groups