Lifecycle Marketing Manager

Good Inside is redefining parenting - not as something that should “just come naturally,” but as a skill to learn and practice. We’re looking for bold, high-ownership problem-solvers who want to build something new, tackle big challenges, and be at the forefront of change.

Requirements

• 4+ years of experience in lifecycle or CRM marketing
• Deep experience with lifecycle tools (Braze) and marketing automation best practices
• A strong analytical mindset, with ability to dive into data to uncover insights and inform strategy
• A creative, customer-first approach to marketing that balances performance and brand
• Experience partnering cross-functionally across product, engineering, content, and design teams
• A bias toward action and a love of building—you're excited to test, iterate, and improve
• A strong sense of ownership and the ability to thrive in an ambiguous, fast-paced environment

Benefits

• Annual salary $120k - $135k
• Company Equity
• Comprehensive benefits package
• 401k + Company match
• Time off to recharge
• Hybrid work environment
• Equal Employment Opportunity