Director/Sr Director, Digital/Omnichannel Marketing

The Director/Sr Dir, Digital/Omnichannel Marketing will leverage your deep understanding of digital marketing strategy, media, technology, and analytics to drive business engagement. The ideal candidate is both strategic and hands-on, blending scientific understanding with marketing innovation to direct measurable business impact across digital, field, and traditional channels.

Requirements

• Define and implement scalable omnichannel operating models, processes, and tools for a growing commercial organization.
• Serve as a hands-on builder, establishing the foundation for omnichannel operations, vendor selection, and campaign execution.
• Develop and execute an omnichannel marketing vision aligned with corporate brand, portfolio, and commercialization strategies.
• Lead cross-functional collaboration between Marketing, Sales, Medical Affairs, IT, Analytics, and Agency partners to ensure cohesive execution.
• Build marketing automation programs to drive lead nurturing, HCP engagement, and patient awareness initiatives.
• Partner with analytics and insights teams to develop data-driven optimization frameworks and measure channel performance.
• Design and implement core data infrastructure, CRM, marketing automation capabilities through martech platforms (e.g., Salesforce Marketing Cloud, Veeva etc).
• Champion digital marketing within the marketing organization, fostering a test-and-learn culture.
• Ensure compliance with industry regulations while innovating in digital engagement.
• Establish KPIs, dashboards, and performance standards for marketing effectiveness.
• Manage the budget for the function, evaluate the cost-effectiveness of spending, and ensure the appropriate allocation of resources.

Benefits

• Medical, dental and vision insurance
• 401(k) and 401(k) matching
• Long-term incentive plan
• Disability plan
• Vacation pay
• Sick time
• Holiday pay
• Work, personal and family time off