Campaign Manager, Paid Social

Manage paid social campaigns, optimize ad placements, targeting, and creative to meet client goals. Develop creative strategies for social ads, engage in testing to improve creative performance. Present data-driven insights to clients, offering recommendations to enhance paid social engagement.

Requirements

• Independently manage paid social campaigns, optimizing ad placements, targeting, and creative to meet client goals.
• Handle client servicing by effectively engaging with mid-level stakeholders to discuss ad performance, audience targeting adjustments, and creative testing.
• Identify and escalate critical performance issues, ad disapprovals, and client concerns with a clear resolution plan.
• Manage 8-10 accounts at full bandwidth or $40,000 in Monthly Recurring Revenue (MRR).
• Proficient in setting up and managing campaigns on Meta, TikTok, and LinkedIn Ads with a focus on platform best practices.
• Developing understanding of Multi-Touch Attribution for social platforms, able to support campaign analysis and attribution reporting for clients.
• Stay updated on paid social trends and best practices, proactively adjusting campaigns to align with platform updates and audience behavior.
• Conduct A/B testing, audience segmentation, and creative adjustments to improve engagement and ROI.
• Present data-driven insights to clients, offering recommendations to enhance paid social engagement.
• Analyze client business models and align paid social strategies with revenue and engagement objectives.
• Contribute to internal training efforts, mentoring junior team members on campaign execution best practices.
• Execute operational workflows to improve campaign efficiency and effectiveness.

Benefits

• Shared Financial Success
• Health and Family Benefits
• Wi-Fi Reimbursement
• Unlimited PTO
• Paid Holidays
• Community Impact