Director, Channel Marketing
Grayscale InvestmentsConnecticut, United States
Posted September 15, 2025
Full Time
About the Company
Grayscale Investments is a leading asset management firm founded in 2013, specializing in digital currency investments. Offering a range of products including Bitcoin and other cryptocurrencies, Grayscale provides investors with single asset, diversified, and thematic exposure to the digital economy. With a decade-long track record and deep expertise, Grayscale stands out by enabling access to future-forward investment opportunities through innovative financial services.
Job Description
Grayscale is a leading digital asset investment platform seeking a Director of Channel Marketing to lead marketing efforts across financial intermediary and institutional distribution channels. This role involves driving engagement, building brand equity, and accelerating asset growth through relationship with institutional investors. The successful candidate will combine financial expertise with a strategic marketing mindset and a bias for results.
Requirements
- 7-12 years of experience in financial services channel marketing.
- Bachelor’s degree in Marketing, Finance, Communication, or equivalent.
- Deep understanding of financial advisor and institutional distribution channels.
- Strong analytical aptitude (Excel, BI, CRM/salesforce).
- Excellent communication and narrative-crafting skills.
- Project leadership and campaign management experience.
- Interest in crypto, digital assets, or disruptive industries.
