Gummi World

We are seeking an experienced Marketing and Communications Manager to join our team in Austin, Texas. The ideal candidate will possess extensive integrated marketing experience, a passion for detail, and a proven ability to drive growth in a scale-up or high-growth environment.

Requirements

• Develop and execute optimization strategies that increase the company's search engine rankings and overall digital visibility
• Set, track, and achieve measurable marketing and revenue growth goals, including monthly performance benchmarks
• Monitor daily performance metrics to assess SEO/SEM strategy effectiveness and overall campaign performance
• Develop compelling content for digital marketing channels including websites, email campaigns, blogs, and social media
• Assist in the development and execution of a comprehensive social media content strategy
• Set up, manage, and optimize email marketing campaigns to support lead generation and retention
• Coordinate internal and external contributors for blog posts, social media content, and newsletters
• Market the company's SaaS platform by developing and implementing integrated marketing campaigns
• Coordinate and maintain marketing materials for digital campaigns, trade shows, conferences, and other brand initiatives
• Prepare detailed marketing performance reports by collecting, analyzing, and summarizing data from social media and web analytics platforms, and provide actionable recommendations for optimization
• Support sales efforts by providing sales data, market trends, forecasts, account insights, and new product information
• Research competitive products and market dynamics, including product features, market share, pricing strategies, and advertising approaches
• Monitor and manage marketing budgets by comparing actual results against plans and forecasts
• Take ownership of new initiatives and evolving priorities to support organizational growth and continuous improvement