Senior Creative Strategist

Gupta Media is seeking a Senior Creative Strategist to join their Strategy & Analytics team. The ideal candidate will have 5+ years of experience in creative strategy, performance marketing, or digital advertising, and a deep knowledge of performance creative across paid media channels. The role involves developing creative briefs and campaign strategies, analyzing creative performance, and leading the iteration process.

Requirements

• 5+ years of experience in creative strategy, performance marketing, or digital advertising
• Deep knowledge of performance creative across paid media channels (Meta, TikTok, YouTube, Google, LinkedIn)
• Strong analytical mindset, comfortable pulling and interpreting data from Ads Manager, Google Analytics, or internal dashboards
• Skilled communicator and storyteller, able to simplify complexity and inspire both creative and analytical audiences
• Hands-on experience with creative testing, data-driven iteration, and performance optimization
• Excellent project management and organization skills; able to balance multiple priorities and deadlines

Benefits

• Competitive salary range: $100,000 - $130,000
• Annual bonus plan
• Health, dental, vision, and pet insurance
• Flexible and Dependent Care Savings Accounts
• 401(k) with up to 5% Safe Harbor contributions
• Paid time off
• Paid family leave
• Commuting and wellness stipends
• Opportunities for professional development and career growth