Director of Ecommerce
Hadley DesignsNetherlands
Posted February 10, 2026
Full Time
About the Company
Hadley Designs is a family-founded brand committed to making early learning engaging, screen-free, and fun.
Job Description
Hadley Designs is seeking a mission-driven Director of Ecommerce to own and scale its direct-to-consumer ecommerce channels, growing revenue to $20M+ within 18 months. As a hands-on leader, you will manage Shopify and TikTok Shop platforms, driving growth through strategy, operations, and leadership.
Requirements
- Ecommerce Growth: Own the P&Ls for Shopify and TikTok Shop, aiming for $20M+ in combined revenue.
- Growth Engine: Build a repeatable growth machine using bundles, paid media, conversion rate optimization (CRO), and lifecycle marketing.
- Team Leadership: Lead and develop a high-performing ecommerce team, fostering a culture of accountability and results.
- Paid Media: Manage high-velocity creative testing, including 100+ ad creatives per week across Meta and TikTok, ensuring performance meets ROAS targets.
- Conversion Optimization: Launch monthly funnel-based offers, optimize sales metrics like CVR, AOV, CAC, and LTV, and ensure top-performing product pages.
- Customer Lifecycle: Drive email and SMS revenue to 25% of Shopify sales, optimize lifecycle flows and customer retention strategies.
Benefits
- Remote work environment
- Autonomy and accountability
- Access to ongoing learning and training
- Collaborative team culture
- Meaningful work that impacts families