Responsible for the day-to-day management of assigned account(s). Manages/coordinates Client projects from planning to completion. Effectively executes strategies, problem-solves, and develops solid business relationships. Provides Client service support.
Requirements
- Familiarise yourself with the specific client KPI's and deliverables and work with the SAD to ensure they are delivered and exceeded.
- Attend internal/external meetings and WIPs with brand managers/directors and internal teams as required and that all relevant action items are followed up and responded to within agreed timelines.
- Analysis of media/consumer information & resources to draw relevant insights to determine effective channel mix/budget splits.
- Develop detailed media plans to ensure translation of approved channel strategy, liaise with media owners to negotiate strong rate positions, premium formats and overall added value to inform the campaign outputs.
- Ensure that media plans are kept up-to-date with complete accuracy. Constantly monitor and track activity across all channels to ensure all planned & agreed campaign goals are being met (and exceeded) where possible.
- Keep media owners accountable for any under deliveries and negotiate makegoods to balance short falls.
- Build capabilities in logically delivering arguments and clearly/simply selling ideas. The writing of a clear strategy, knowing what insights help frame our story and what is just interesting or telling a client what they already know. Writing a strategy which gives clients what they need vs lighthouse ideas.
- Represent the most current thinking across all channels. Specifically, the ‘why’ people display emerging behaviours and engage with emerging channels (not just the ‘how’) and translating these insights into grounded but provocative ideas.
- Management of the output and development of direct reports is crucial to success in this management role
- Demonstrating clear leadership, not just of tasks, but of people and ensuring an ongoing priority of the development of peers and colleagues is crucial.
Benefits
- Generous Paid Time Off
- 401k Matching
- Retirement Plan
