Product Marketing Manager
HearstDallas, Texas, United States
Posted November 7, 2025
Full Time
About the Company
Homecare Homebase, a subsidiary of Hearst Corporation, is a market leader in healthcare software development providing mobile cloud-based solutions for clinical, operational, and financial improvement of home care, hospice and personal care agencies throughout the United States.
Job Description
The Product Marketing Manager plays a pivotal role in connecting product innovation to market opportunities, developing go-to-market strategies, messaging, and enablement for one or more product lines within HCHB’s portfolio.
Requirements
- Bachelor’s degree in Marketing, Business, Communications, or related field
- 5–8 years of experience in B2B SaaS marketing, preferably in healthcare technology
- At least 3 years in a dedicated product marketing role
- Experience developing and executing go-to-market plans for enterprise or mid-market software
- Strong understanding of buyer journeys, persona development, and competitive positioning
Benefits
- Competitive pay
- Robust benefits
- Professional development opportunities
- Meaningful work
- Leaders who care
- Flexibility
- A company that gives back
