Consumer Marketing Activation Specialist
Holland America GroupMiami, Florida, United States
Posted November 5, 2025
Full Time
About the Company
Holland America Group is a leading cruise line based in Seattle, Washington, specializing in luxury ocean travel. The company offers a diverse range of cruise experiences, from family-friendly voyages to sophisticated adult cruises, emphasizing comfort, entertainment, and culinary excellence. With a strong commitment to customer satisfaction and environmental sustainability, Holland America Group distinguishes itself through its premium amenities, personalized service, and innovative ship designs.
Job Description
We are looking for an amazing Specialist, Consumer Marketing Activation, to fill this role, which is based in our Doral office. This role is central to the execution of marketing campaigns across Adobe and Salesforce platforms.
Requirements
- Set up and deploy automated and ad hoc direct mail, email, and SMS journeys in Adobe and Salesforce's suites.
- Create statistically significant test and control groups within each campaign.
- Code and size all creative formats within the Adobe and Salesforce tools.
- Build reports within AJO and Salesforce and analyze performance.
- Build journey reporting in the Customer Journey Analytics tool and make continuous strategic improvements to each campaign based on results.
- Manage Audiences for efficiency within AJO and the CDP.
- Utilize Movable Ink and new technologies to improve email engagement.
- Monitor Guest counts in Snowflake and Adobe CDP for alignment.
- Ensure all email communications follow the new CAN-SPAM laws.
Benefits
- Cruise and Travel Privileges for You and Your Family
- Health Benefits
- 401(k)
- Employee Stock Purchase Plan
- Training & Professional Development
- Tuition & Professional Certification Reimbursement
- Rewards & Incentives
