GTM Engineering Lead
HomeBuddyBrazil
Posted October 27, 2025
Full Time
About the Company
HomeBuddy is an online home improvement platform connecting homeowners with local, verified contractors which welcomes close to 6,000,000 visitors a month, growing month over month! Why homeowners choose HomeBuddy for home improvement projects: When homeowners use HomeBuddy and request a home improvement service, they are matched directly with local contractors. Our goal is to make it simple for homeowners and contractors to connect. Why contractors partner with HomeBuddy to grow their business: HomeBuddy provides exclusive and sustainable customer generation for medium to large size companies including Fortune 5000s in the home improvement industry. With thousands of leads generated every day, HomeBuddy can send a consistent volume of new customers to partners. All HomeBuddy leads and appointments are 100% exclusive to a single contractor, there are no old or shared leads. With global staff and headquarters in Switzerland, HomeBuddy has a strong and successful track record of driving customer acquisition throughout the United States. We’ve experienced double-digit growth year-after-year as more partners take advantage of our home improvement industry expertise as well as effective and reliable services. HomeBuddy was previously known as Siren Group AG [rebranded in June 2023].
Job Description
HomeBuddy is a fast-growing home improvement platform connecting homeowners with qualified contractors. They are seeking a GTM Engineering Lead to shape and scale their outbound marketing function. The role involves leading a team, executing data-driven campaigns, and optimizing performance across channels like LinkedIn, with a focus on automation and growth.
Requirements
- 3+ years of experience in B2B outbound marketing
- 1+ year in a management role
- Expertise in automation-driven outbound campaigns, especially LinkedIn outreach
- Skills in GTM strategy, reporting, and optimization across outbound channels
- Strong analytical mindset
- Passion for outbound marketing
- Experience in the Home Improvement Industry (nice to have)
Benefits
- Flexible working hours
- Paid vacation, sick leave, and local holidays
- Work equipment allowance
- Competitive compensation package
- Employee well-being allowance
- Learning and development opportunities