Content Strategist

We’re looking for a creative, strategic Content Strategist to help shape the next phase of Hook’s content engine. You’ll create high-impact content across multiple formats, from whitepapers and reports to blogs, eBooks, newsletters, and social media (including video).

Requirements

• Build and evolve our content strategy: shape the narrative and ensure content aligns with our broader marketing and growth goals.
• Create outstanding content: produce and manage a mix of thought leadership, educational resources, and campaign-driven content (blogs, whitepapers, case studies, videos, newsletters, etc.).
• Optimise everything for SEO: write with both humans and algorithms in mind, ensuring our content is discoverable and impactful.
• Develop and execute social content plans: craft channel-specific narratives that engage our audience and drive conversations.
• Write for paid campaigns: deliver compelling copy for paid social and digital ads.
• Collaborate across teams: work closely with product, sales, and customer teams to uncover insights, stories, and opportunities for new content.
• Liaise with freelancers: manage external contributors for design, video, and other creative needs.
• Analyse and report on performance: use tools like Google Analytics and HubSpot to measure content impact and feed learnings back into strategy.
• Stay plugged into communities: engage in relevant forums and online spaces to build Hook’s visibility and authority.

Benefits

• 27 days holiday (option to buy and sell holiday) + bank holidays
• Generous stock options
• Private health insurance
• Flexible monthly wellness allowance
• Annual learning & development budget
• Flexible working
• The best equipment for everyone to work with