We are seeking an Associate Director, Content Strategy to drive innovation and excellence within the dynamic healthcare sector. This pivotal role requires a strategic thinker who is an expert in leading the development and execution of scalable content strategies integral to designing seamless content ecosystems. As a Content Strategy expert, you must possess a deep understanding of the complexities unique to the healthcare category and demonstrate a proven ability to map and optimize the patient journey across key digital touchpoints.
Requirements
- 8+ years leading content strategy, digital strategy, or a related field
- Deep understanding of how healthcare audiences search, navigate, and make decisions
- Experience bringing simplified, intuitive navigation to life that aligns with user priorities
- Deep experience driving user-centered content structures informed by research methods like card sorting and tree testing
- Scalable frameworks that evolve with the health system's services and growth
- Proven track record of leading AI-driven content initiatives, including Conversational AI and Generative AI applications
- Expertise in technical aspects of content strategy, including tagging structures, information architecture, and taxonomy design
- Experience leading large-scale redesigns or e-commerce projects, with a focus on user-centric content strategies
- A data-driven mindset, combining qualitative and quantitative insights to prioritize and refine content strategies effectively
- Excellent client-facing communication skills with a knack for storytelling and clear articulation of technical concepts
- The ability to work with cross-disciplinary partners across technology, data, product management, and design to define a vision and deliver on it
- Proficiency in providing strategic direction through to writing illustrative content that will be used for the design experience we are proposing
- Strong capabilities in technical content strategy from tagging structures to architecture and taxonomy
- Experience advocating for content strategy best practices, principles, and methodology
- Expert understanding of content delivery and management systems. Awareness of emerging content strategy trends, tools, and technology
