Marketing Manager
IBSUniversityPort Moresby, National Capital District, Papua New Guinea
Posted December 2, 2025
Full Time
About the Company
The Institute of Business Studies (IBS) is a private University level Institution that provides education and training in various fields, including business, accounting, and information technology.
Job Description
The Marketing Manager is responsible for leading and managing all marketing, branding, promotions, recruitment support, call center operations, and stakeholder engagement across IBSUniversity, IBS College of TVET, IBS Centre of Excellence, the Research Division, and the Career Development Centre. The role drives student enrolments, strengthens the IBS brand, builds strong school and industry partnerships, and ensures coordinated communication across all IBS business arms.
Requirements
- Develop and execute annual marketing strategies aligned with IBS’s goals.
- Lead brand positioning and ensure consistent branding across all IBS entities.
- Implement comprehensive recruitment campaigns for all programs.
- Manage and supervise the Call Centre team to ensure high-quality enquiry handling.
- Lead MOA signings with secondary schools in NCD, Central, and provincial areas.
- Oversee social media strategy and content creation (Facebook, LinkedIn, Instagram, YouTube).
- Provide direction, coaching, and performance management for all marketing staff and call center officers.
- Represent IBS in community events, education expos, and corporate networking.
- Deliver tailored marketing and branding support to IBSBusiness Arms.
Benefits
- Career progression opportunities
- Regular staff events and recognition
- Opportunities for community outreach and engagement