Sr. Growth Marketing Manager (European Markets)

The Sr. Growth Marketing Manager (European Markets) will help drive the growth strategy across performance marketing channels to drive sales, revenue, new customer acquisition, and eCommerce app user acquisition for the European Region. The ideal candidate will be data-driven, analytical, creative, and have deep experience driving growth for enterprise e-commerce companies.

Requirements

• Strong written and verbal communication skills in English
• Reading and writing proficiency in another European language (German, French, Spanish, Polish, Romanian) not required but a plus
• Understanding of performance marketing strategies, tactics and processes
• Proven track record of working at the strategic and tactical level to develop and execute innovative performance marketing campaigns
• Extensive knowledge of the paid search, paid social and display landscape, including optimization techniques and strategies, bidding models, and ad units across a variety of platforms (Google Search, Facebook, Twitter, Instagram, YouTube, Snapchat, etc.)
• Experience using Facebook Ads Manager, Twitter Ads dashboard, Google Adwords and other major media buying platforms
• Deep understanding of customer analytics and attribution: CPA, ROAS, LTV, churn, etc.
• At least 4-5+ years of experience in paid search, paid social, display and video marketing, preferably in a mid-to-large scale e-commerce B2C company or with an advertising agency managing similar size campaigns
• Experience driving campaigns from concept through to execution and performing post-campaign analysis
• Experience with Google Search and Shopping, Facebook Ads, Google Display Network, programmatic display advertising, and video advertising on YouTube

Benefits

• Competitive salary and benefits
• Opportunities for career growth and professional development
• Collaborative and dynamic work environment
• Flexible work arrangements and remote work options
• Comprehensive benefits package, including health insurance, retirement savings plan, and paid time off
• Access to iHerb's wellness programs and resources