Product Marketing Manager
ImprivataWaltham, Massachusetts, United States
Posted October 6, 2025
128300 - 145000 USD year
Full Time
About the Company
Imprivata specializes in delivering access management solutions for healthcare and mission-critical industries, ensuring secure and frictionless user access. Their innovative platform offers comprehensive identity management, strong authentication, and cybersecurity features to protect against threats and reduce costs. Imprivata's focus on seamless integration and robust security makes them a key player in the healthcare IT sector.
Job Description
Imprivata is seeking a Product Marketing Manager to develop and execute a go-to-market strategy for their Patient Access solution, focusing on biometric patient identification and enhancing security management programs. The role involves crafting customer-centric messaging, managing product launches, and acting as a key marketing expert for Imprivata's products. This is a hybrid position in Waltham, Massachusetts.
Requirements
- Lead the prioritization and execution of key activities.
- Develop and own messaging, positioning, and sales/marketing enablement materials.
- Conduct competitive research and refine messaging.
- Own product launches including training and content creation.
- Create and execute content plans.
- Partner with internal subject matter experts.
- Develop and monitor KPIs.
Benefits
- Top-notch work environment
- Developmental opportunities
- Competitive total rewards package
