Lead Business Analyst

We are a technology-led healthcare solutions provider. We are driven by our purpose to enable healthcare organizations to be future-ready. We offer accelerated, global growth opportunities for talent that’s bold, industrious, and nimble. With Indegene, you gain a unique career experience that celebrates entrepreneurship and is guided by passion, innovation, collaboration, and empathy.

Requirements

• Drive cross-functional engagements to define problem statements, establishing KPIs, on-going data collection from variety of stakeholders, enabling the team to perform robust analysis of all marketing channels
• Curate solutions in form of presentations to address client requirements in tight timelines
• Work with business, to understand data needs and contributes to provide a clear, homogeneous and coherent vision of the customers marketing data
• Prepare and present reporting results, new process, new implementation methodology or approach to business stakeholders and digital marketing teams
• Drive formulation of Gen AI based accelerators in existing web analytics portfolio of services
• Understand how a client’s marketing data is used and provide recommendations on how to improve the available data. Also developing best practices for the business on data enablement and data collection approach.
• Work with client on a daily basis to understand the regular and adhoc reporting and digital analytics needs
• Own and develop a new capability in the web analytics portfolio from scratch based on market trends and current portfolio structure. This would include ensuring the availability of a trained resource bench to fulfil delivery