We are seeking a Data-Driven Performance Marketing/UA Manager (Gaming) to drive user acquisition for our innovative gaming software platform. The role involves executing a comprehensive performance marketing strategy, managing campaigns across multiple channels, and leveraging data to optimize for ROI. Collaboration with the product and marketing teams is essential.
Requirements
- Proven experience in Gaming performance marketing and organic user acquisition for B2C software.
- Hands-on expertise with Google Ads, YouTube, Meta, TikTok advertising. Experience with Telegram, Reddit, Discord, or Twitch is a significant plus.
- Track record in driving traffic and organic growth from Tier-1 geos (US, UK, Germany, France).
- Strong analytical skills and proficiency with marketing analytics tools.
- Experience with building and optimizing campaigns on a CPA/CPI model.
- Proactive, 'get things done' attitude with a positive communication style.
- High flexibility and ability to thrive in a fast-paced environment.
- Ownership and autonomy.
- Fluent English.
- Strong analytical skills and proficiency with marketing analytics tools.
- Experience in collaborations with indie game developers and small studios.
- Experience in affiliate or arbitrage traffic.
Benefits
- Competitive salary package
- Remote-friendly work environment
- Ownership/freedom
- Challenging role with high autonomy