Digital Marketing Specialist

IT Labs is seeking a Digital Marketing Specialist to drive smarter and more effective marketing through technology and creativity. The role focuses on developing and executing digital marketing strategies, leveraging AI tools, and analyzing data to optimize campaigns. The ideal candidate is data-driven, collaborative, and passionate about storytelling.

Requirements

• 4+ years of experience in digital marketing, content marketing, or related fields.
• Experience in or strong familiarity with the IT industry is strongly preferred.
• Hands-on experience with AI tools and strong interest in marketing automation.
• Proven ability to create and optimize content for different stages of the marketing funnel.
• Strong writing, editing, and storytelling skills across multiple formats.
• Fluency in English.
• Solid understanding of prompt engineering and AI-assisted content creation.
• SEO (on-page optimization, keyword strategy)
• Social media management and paid advertising
• Email marketing (MailChimp or similar platforms)
• Analytics tools (Google Analytics, platform insights)
• Visual content creation (Canva or similar)
• Task management tools (ADO)
• Podcast and video content management (Spotify, YouTube, TikTok)
• A proactive, open, and communicative personality
• A social and creative team player

Benefits

• 12-month Employment contract (maternity cover) with possibility for extension into a permanent employment contract
• Hybrid working policy (at least 2 days per week)
• Flexible working hours
• 2 days off for wellbeing
• Half-day-off Options
• Private health insurance
• Sports & wellness programs
• Working in an international environment
• Frequent & fun team-building activities
• Knowledge-sharing sessions
• Friday events & drinks