Director of Demand Generation
Itential CareersAtlanta, Georgia, United States
Posted December 18, 2025
Full Time
About the Company
Itential provides equal employment opportunities to all employees and applicants without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.
Job Description
As Director of Demand Generation, you'll own the digital channels that drive Itential's growth – from SEO, AEO, and paid campaigns to ABX programs. You'll use modern tooling (including AI) to move faster, run smarter experiments, and continuously improve how we attract and convert enterprise buyers.
Requirements
- 5+ years of experience in digital demand generation (SEO, paid media, CRO) for B2B, ideally SaaS or infrastructure tech
- Proven ability to run paid campaigns directly (Google Ads, LinkedIn) and tie results to pipeline in SFDC
- Hands-on experience with WordPress
- Data-driven, fluent in dashboards (GA4, Quicksite), and able to translate numbers into pipeline impact
- AI-forward: comfortable using and experimenting with GPTs, agents, and automation frameworks to move faster and smarter
- Strong communicator who can collaborate with RevOps and Sales but doesn't need hand-holding
- Comfortable in a senior IC role where you're both strategist and doer, capable of working in fast-moving, cross-functional environments where adaptability is key
- Relentlessly curious – you proactively explore new tools, signals, and experiments to unlock growth opportunities
Benefits
- Competitive compensation package
- Comprehensive health, dental, and vision coverage
- 401(k) retirement planning
- PTO and hybrid work flexibility
- Direct impact on company growth metrics
- Budget to experiment with new tools and channels
