Construction Equipment Application Specialist

The Construction Equipment Product Specialist is responsible for driving client adoption and sales growth of Caterpillar construction equipment. This role combines product expertise with a consultative sales approach, offering tailored solutions and building long-term partnerships. It involves leading client calls, conducting demonstrations, and collaborating with various teams.

Requirements

• Proven ability to communicate with and influence clients in a sales environment.
• Strong technical aptitude with ability to quickly learn Caterpillar equipment.
• Excellent presentation, negotiation, and interpersonal skills.
• Experience working in construction equipment sales, rentals, or product support preferred.
• General proficiency with Microsoft Office Suite and CRM tools.
• High school diploma or equivalent required; associate or bachelor’s degree preferred.
• Clean driving record and flexibility to travel extensively.
• Ability to thrive in a fast-paced, client-facing role.
• Comfortable working outdoors in varied weather and construction environments.