Associate Director of Product Marketing - RuneScape: Dragonwilds

We are seeking an Associate Director of Product Marketing to lead the global marketing strategy for RuneScape: Dragonwilds, a new open-world survival crafting game. The role will bridge the central franchise marketing team and the core game development group, driving a player-first approach and delivering campaigns to players on a global scale.

Requirements

• Proven experience in a senior marketing role in video games, ideally in open-world, MMO, or survival genres.
• Proven success delivering global go-to-market campaigns across multiple platforms and territories, with experience extending beyond the US and EMEA.
• Strong understanding of earned, owned, and paid media integration, and how to balance them effectively.
• Deep knowledge of player motivations, community dynamics, and online gaming culture.
• Exceptional leadership and stakeholder management skills, with the ability to communicate clearly across creative, technical, and executive teams.
• A data-driven mindset with experience in KPI measurement, optimisation, and marketing budget ownership.

Benefits

• Private Healthcare, including Dental Plan.
• Minimum 6% Pension contributions.
• Employee Assistance Programme & onsite Counselling.
• Life Insurance.
• Discretionary annual performance bonus.
• Enhanced family leave policies from day 1.
• Flexible working hours.
• 25 days annual leave + Bank holidays & the option to buy/sell holidays + so much more!