Seeking a Senior Paid Social Strategist to own and scale paid social program as a core driver of growth. The role involves building and executing high-impact, performance-driven paid social strategies that fuel revenue, expand brand awareness, and support Jiffy’s evolution from product-led to marketing-led growth.
Requirements
- Own paid social budgets, forecasting, and pacing across channels and business lines, ensuring targets are met for blended CAC/MER, contribution margin, and payback.
- Build and maintain a measurement framework across platforms (pixel/CAPI, UTMs, offline conversions), and partner with analytics to ensure attribution quality.
- Lead incrementality and lift testing (holdouts/geo tests), and use results to guide channel mix and scaling decisions.
- Create and run a creative performance system: concept pipeline, testing roadmap, fatigue monitoring, refresh cadence, and a creative scorecard tied to efficiency.
- Identify and launch new paid social opportunities (e.g., creator whitelisting/Spark Ads, new platforms), with clear test plans and scale thresholds.
- Partner with web/CRO to improve landing-page conversion and ad-to-site experience, running structured experiments to raise CVR and lower CAC.
- Establish operational excellence: QA, naming conventions, governance, weekly performance reviews, and vendor/agency management where needed.
- Analyze performance using platform data, delivering clear insights and recommendations to improve efficiency and ROAS.
- Own reporting and KPI tracking, identifying trends and opportunities across channels.
- Collaborate cross-functionally with creative, product, merchandising, analytics, and lifecycle teams to align paid social with broader business goals.
Benefits
- Comprehensive Benefits: Full medical, dental, and vision coverage, with a portion of premiums paid by Jiffy.
- Retirement Planning: 401(k)
- Wellness Support: Annual wellness benefits to help you stay healthy and balanced.
- Tools for Success: Choice of MacBook or PC laptop, plus equipment for your home office setup.
- Perks & Extras: Annual credit of $200 to use on our website plus more team merch drops than you will know what to do with!
- Professional Development: Annual stipend to support your learning and career growth.
