Strategic Insights Director (Raleigh, NC)

Strategic Insights Director role leads the Strategic Insights function, providing strategic direction through analysis of market, category, trade, brand, and competitor performance. The position identifies future trends and growth opportunities for JTI Liggett in the rapidly evolving, complex U.S. nicotine landscape.

Requirements

• University degree (MBA preferred)
• Minimum 5 years’ experience in senior leadership roles in Analytics/Insights (or closely related Strategic Marketing roles), ideally in FMCG
• Proven expertise in forecasting and market modelling, with strong commercial acumen and market experience
• Strong insights and research background, including tracking studies and both qualitative and quantitative methodologies
• Fluent English
• Excellent PC skills, especially in Microsoft Excel and PowerPoint
• Experience with research/analytics software and report-writing tools to deliver actionable insights

Benefits

• 46,000 employees worldwide
• 83% of employees feel happy working at JTI
• Clear strategic direction through deep analysis of market, category, trade, brand, and competitor performance