Kemin Industries is looking for a Marketing Manager to join our Kemin Human Nutrition and Health business unit. The Marketing Manager will develop and execute commercially focused marketing programs aligned with sales objectives, pipeline targets, and revenue goals.
Requirements
- Develop and execute commercially focused marketing programs aligned with sales objectives, pipeline targets, and revenue goals
- Partner closely with sales leadership, product managers to identify priority accounts, segments, and opportunities for marketing support
- Develop sales enablement assets and event-specific collateral to support commercial conversations including internal and external presentations
- Track, analyze and report on ROI with strategic recommendations for future and present to leadership.
- Coordinate with internal teams (product managers, marketing, digital) to ensure integrated campaign execution
- Develop and manage internal and external communications, including marketing collateral, presentations, trade show materials, articles, press releases, website content, blogs, and sales materials
- Lead the planning, execution, and optimization of trade shows, conferences, customer events, and field marketing initiatives from conception through completion, including post-event lead follow-up and ROI analysis
- Own end-to-end event management, including strategy, messaging, logistics, vendor management, budgeting, and on-site execution
- Ensure brand consistency and compliance across all commercial marketing activities
- Research, identify, recommend, and implement new marketing-related technologies and strategies which drive future initiatives.
- Manage public relations efforts including proofreading, creative, promotional materials, and outreach activities.
- Work with marketing leadership collaboratively to create, manage, and implement cross-organizational, integrated marketing strategies such as product launches and promotional product plans.
- Must be able to execute responsibilities with regular autonomy and little direction
- Conduct market research and competitive analysis to assess trends, customer needs, and competitive positioning
- Actively contribute to strategic plan and budget development and management
- Participate on cross-functional teams supporting product launches and innovation initiatives
- Represent the company at select trade shows and events
- Prepare marketing activity and performance reports
- Support creative development for marketing materials in print and digital formats
- Provide ongoing process improvements to increase the marketing function’s value to the organization
- Perform other job-related duties as assigned
Benefits
- Competitive Financial Package
- Health and Wellness Support
- Career Development and Advancement
- Continued Learning Opportunities
- Service Opportunities
